Sold in 45 countries around the world, Sodastream products are getting a new label. Bucking BDS, it boasts two things: the country where the products are made — and the Arabs and Jews, working side-by-side, who make them. "Our flag and our values are a source of pride."

As the US and Europe struggle with the growing phenomena of fundamentalist Islamic terror, most are failing to maintain both parts of a duel responsibility: protect citizens from terror — and from racism. Israel is keenly aware of these obligations and the tension between them. Its struggle to honor that tension, without denying or rejecting either part, is ongoing. From that conscious struggle, Europe and the US have a lot to learn.

In the aftermath of fires across Israel, many lit by pyro-terrorists, there is a renewed tendency to identify terrorists by their ethnicity. But terrorism against Jewish Israelis, like all anti-Semitism, is not an ethnic issue; it is an ideological one. Israeli citizens, Walid abu-Ahmed and Ziad Yunis, prove it.

As multiple fires continue to burn and thousands of people are evacuated, Israelis across the country are coming together to help those in need. In many cases, Israeli Arabs are opening their doors to Israeli Jews.

I am asking Arab citizens in Israel to take part in our society—in droves. Work in droves, study in droves, thrive in droves. Israel is strong because of our diversity and pluralism—not in spite of it.