Sold in 45 countries around the world, Sodastream products are getting a new label. Bucking BDS, it boasts two things: the country where the products are made — and the Arabs and Jews, working side-by-side, who make them. "Our flag and our values are a source of pride."

On a recent trip to Israel, US Deputy Secretary of State Antony Blinken and US Ambassador to Israel Dan Shapiro met with the heads of several Israeli Non-Governmental Organizations (NGOs) who seek to promote equality in the workplace and economic empowerment to minorities.

These NGOs, many of which provide hi-tech training programs or teach English in minority communities, are all partners with the US embassy and receive a portion of their budgets via the Embassy.

One of these NGOs is Tsofen, meaning “code” in Hebrew. Tsofen’s goal is to bring the Israeli-Arab sector into the hi-tech world, especially in the north of the country, and to help Israeli-Arabs better integrate into Israeli society by building bridges between the two sectors through jobs in the hi-tech industry.